IDRC Davos 2016 CONFERENCE AGENDA

The programme includes the IDRC Davos 2016 agenda of sessions, plenary sessions, special panels and workshops. Click on the session title for more details.

Please send minor changes and corrections (in affiliations, presentation order, or spelling) to idrc@grforum.org

 

IDRC Davos 2016 CONFERENCE AGENDA


Session
Semi-Plenary 2b: The Role of the Media in DRR - How to link between Academia and Media to disseminate better and more timely information to the public
Time:
Monday, 29/Aug/2016:
3:15pm - 4:45pm

Room: Schwarzhorn

Plenary Session co-hosted and chaired by International Research Institute of Disaster Science IRIDeS, Tohoku University, Sendai, Japan

SESSION CHAIR: Yuichi ONO, Assistant Director and Professor, International Research Institute of Disaster Science IRIDeS, Tohoku University, Sendai, Japan

PANELLISTS:

  • Yuichi ONO, Assistant Director and Professor, International Research Institute of Disaster Science IRIDeS, Tohoku University, Sendai, Japan
  • Shinichi TAKEDA, Kahoku Shimpo, the Daily Newspaper of Sendai, Sendai, Japan
  • René MEHRMANN, Project Manager Media, Somedia Publishing Ltd., Chur, Switzerland
  • Brian Doherty, DG JRC EC Brussels:

    "The Role of New and Traditional Media in Alerting and Risk Communication"

  • Stéphane JACOBZONE, Public Governance and Territorial Development Directorate, OECD, Paris:

    "Risk communication by government and the role of the social media in crisis communication"


Session Abstract

The public relies on newspapers, television and other media for . In times of a disaster, accessibility to information may be restricted and uncomplete. The media play a vital role not only in the reporting of ongoing crises, but also at every stage of risk reduction and disaster management: from being prepared for coping with a disaster and early warning, through the heart of the crisis, and during the post-disaster recovery phase. People are not receptive at equal level through all these phases, nor is it attractive for the media to report at equal intensity on all these phases. Kahoku Shimpo, the Sendai newspaper, has proven the importance of timely information during and after the Great East Japan earthquake and tsunami in 2011. Based on the Japanese good practice example, the session presents and discusses ways on how media can contribute to efficient risk reduction and disaster management through public information and how media can effectively and efficiently transform academic knowledge into “do-how” information at ground level to the benefit of the public. Knowledge management is getting a key issue.


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Presentations

Panelist Semi-Plenary 2b: The Role of the Media in DRR - How to link between Academia and Media to disseminate better and more timely information...

Stéphane JACOBZONE

OECD, France

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Chair/Panelist Semi-Plenary 2b: The Role of the Media in DRR - How to link between Academia and Media to disseminate better and more timely info...

Yuichi ONO

Tohoku University, Japan

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Panelist Semi-Plenary 2b: The Role of the Media in DRR - How to link between Academia and Media to disseminate better and more timely ...

Shinichi TAKEDA

kahoku shimpo publishing co., Japan

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Panelist Semi-Plenary 2b: The Role of the Media in DRR - How to link between Academia and Media to disseminate better and more timely information...

Rene MEHRMANN

Somedia Publishing AG, Switzerland

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The Role of New and Traditional Media in Alerting and Risk Communication

Brian DOHERTY

Joint Research Centre of the European Commission

The information exchanged between public authorities, experts, traditional media organizations and the general public is crucial to the management of a disaster, throughout all the phases of response. All of this communication is linked and each channel of information influences the others.

The media landscape is changing constantly and this has an effect on the strategies and opportunities available to experts and statutory authorities when communication risk information to the public in a crisis. This presentation looks at the current trends in the ‘traditional’ media and suggest some ways that stakeholders can work together to maximize the impact of their communication and take advantage of the changes in news media channels and consumers.

In addition, this presentation presents some best practices for disaster risk communication taking examples from European practice in the Nuclear field and elsewhere. Reference is made to the different means of citizen engagement put in place to ensure that post event media communication is placed in context. Some innovative methods are outlined, particularly the necessity of considering how products will be viewed and shared and the benefits of preparing content in advance.

The importance of proactively engaging in communication through new media in peacetime as well as reacting to themes developing on social media is emphasized.




 
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